Important topics introduced tonight:
• International Style of Typography
• Otto Neurath
• Pictorial languages
• ISOTYPE Movement
• Rudolph Modley
• Ladislav Sutnar
• Herbert Bayer
• Lester Beal
• Art of construction
• Bayer Zwart
• Paul Rand
• Alexey Brodovitch
• Martin Munkasi
• Age of Information
• Claude Shannon
• School at ULM
• International Style of Typography
• Theo Ballmer
• Max Bill
• Anton Stankowski
• Emil Ruder
• Armin Hoffmann
• Josef Muller Brockman
During tonight's class we saw the movie "Helvetica", a documentary film about typography and graphic design, centered around the typeface. It was directed by Gary Hustwit, and was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957. The documentary was provocative and included interviews with graphic designers and theorists that explain Helvetica's impact on human life and though. Some of the people interviewed seemed too obsessive and eager to explain their feelings about the font. Others though, shared their thought about the font, why they like or don't like it. Neville Brody explained the difference of using a grunge typeface and Helvetica to sell a pair of jeans. He explained that if the ad of the jeans was made with a grunge typeface, then we would expect them to be ripped and in that similar style, but if Helvetica was used then those jeans would be clean and fit. It's versatility is showcased in shots of storefronts, street signs, public transportation systems, governments forms, newspaper vending boxes, etc. Helvetica makes an attempt to understand how typefaces have been applied to contemporary modes of information and how battle lines have been drawn about their usage. Personally I like the font Helvetica, it looks nice with any design and there is a big variety of sizes and thickness'. Whomever you end up siding with, you’re guaranteed to spend the next few days looking for Helvetica everywhere you go.
Wednesday, March 31, 2010
Thursday, March 18, 2010
Automobiles & McLuhan's 4 Laws of Media
Automobiles, as well as other methods of transportation, where created to enhance mobility. This invention made it easier to travel from one place to another in a shorter amount of time and more efficiently. Driving around extends your memory because you remember areas you have been through, you learn different routes and eventually you also learn shortcuts. Although automobiles have been a great invention, they have made obsolete the other methods used before. Before all of these inventions people traveled by foot to any place they wanted to go. Horses where later used to travel faster from place to place but depending on the destination this could take several days. Carriages where then pulled by horses, bicycles, skateboards and skates where used by many instead of the cars, but as time passed these became more popular and not having one was impossible. The invention of automobiles has created a lazy and mostly overweight population because many people stopped walking and exercising with their use. We simply sit in a chair, twist the hand a little to turn it on, push a pedal, and get to our destination without really moving. These also have caused ecological damage because of the strong chemicals and gasses they release.
Automobiles have become necessary for many people now a day. Many depend on them to move around and if we don’t have one then we don’t do anything, we simply stay wherever we are. There is a very small amount that walks or uses a different method for transportation, such as walking or one less harmful to the environment. Some of the old mediums are still used, but rarely. Bicycles, skateboards, and skates have been retrieved once again because of the ecological changes we have been experiencing. Horses are no longer used as a method of transportation, but are mainly used as entertainment now a day. Carriages have become completely obsolete. Personally I don’t believe that automobiles are necessary at all moments. They definitely help when you have to travel long distances and they permit us to do this in less time than using a bicycle. We have many ways of transportation that may not be as easy, but they are cheaper and less harmful. I believe that for long distance they are acceptable, but if it is a short ride, why waste money and gas? When pushed to its extreme automobiles can be very dangerous. Other than causing ecological damage they are dangerous. Every year we experience countless accidents and deaths when these are not used correctly and responsibly. These may also fail on us. For example breaking down in the middle of the road, causing you to have a bad day.
Automobiles are basically the product of a designer. Without the designer we wouldn’t have the variety of styles, colors, and designs that we see now a day. Slowly we have seen how the design and technology of every automobile has improved. Before they where very simple and just had what was needed to move from one place to another. Now they have air conditioner, power doors and windows, radio, mp3 players, and even dvd players in some. As a designer I believe that automobiles will have a greater variety of accessories. Their design will be sleeker and cleaner. The interior will have the latest technology including touch screens, integrated computers and televisions, and numerous things that one could never imagine an automobile could have. Hopefully they will be hybrid or powered by the sun in a near future to control the ecological damages they cause now a day.
Automobiles have become necessary for many people now a day. Many depend on them to move around and if we don’t have one then we don’t do anything, we simply stay wherever we are. There is a very small amount that walks or uses a different method for transportation, such as walking or one less harmful to the environment. Some of the old mediums are still used, but rarely. Bicycles, skateboards, and skates have been retrieved once again because of the ecological changes we have been experiencing. Horses are no longer used as a method of transportation, but are mainly used as entertainment now a day. Carriages have become completely obsolete. Personally I don’t believe that automobiles are necessary at all moments. They definitely help when you have to travel long distances and they permit us to do this in less time than using a bicycle. We have many ways of transportation that may not be as easy, but they are cheaper and less harmful. I believe that for long distance they are acceptable, but if it is a short ride, why waste money and gas? When pushed to its extreme automobiles can be very dangerous. Other than causing ecological damage they are dangerous. Every year we experience countless accidents and deaths when these are not used correctly and responsibly. These may also fail on us. For example breaking down in the middle of the road, causing you to have a bad day.
Automobiles are basically the product of a designer. Without the designer we wouldn’t have the variety of styles, colors, and designs that we see now a day. Slowly we have seen how the design and technology of every automobile has improved. Before they where very simple and just had what was needed to move from one place to another. Now they have air conditioner, power doors and windows, radio, mp3 players, and even dvd players in some. As a designer I believe that automobiles will have a greater variety of accessories. Their design will be sleeker and cleaner. The interior will have the latest technology including touch screens, integrated computers and televisions, and numerous things that one could never imagine an automobile could have. Hopefully they will be hybrid or powered by the sun in a near future to control the ecological damages they cause now a day.
Wednesday, March 3, 2010
March 3, 2010
Important topics introduced tonight:
• Dutch Modernism
• Paul Shoetema
• Hendrick N Werkman
• Used collage technique with parts from the typecase.
• Piet Zwart
• Abraham Games
• Jean Carlu
• Herbert Bayer
• Post Cubism
• Art Deco
• A.M Cassandre
• Art Deco Moderne
• E. McKnight Kauffer
• Joseph Binder
• Ludwig Hohlwien
• War propaganda WWII
• Herbert Matter
Throughout time everything changes, but it is very interesting to see how this takes place in design. The new ideas and styles that come up, designers and artists, and in general how it is used at the moment to send a message. We started to see how posters where used to sell things and make people get interested in things happening around them. I found this very similar to what happens now a day with advertising. It is mainly used as means of communicating and selling products, but most give false expectations and ideas of that product. For example the ad for a new perfume most of the time has nothing to do with perfume, but instead it makes us think that maybe if we use that perfume men or women will come running to us. This gives us a false ideas.
• Dutch Modernism
• Paul Shoetema
• Hendrick N Werkman
• Used collage technique with parts from the typecase.
• Piet Zwart
• Abraham Games
• Jean Carlu
• Herbert Bayer
• Post Cubism
• Art Deco
• A.M Cassandre
• Art Deco Moderne
• E. McKnight Kauffer
• Joseph Binder
• Ludwig Hohlwien
• War propaganda WWII
• Herbert Matter
Throughout time everything changes, but it is very interesting to see how this takes place in design. The new ideas and styles that come up, designers and artists, and in general how it is used at the moment to send a message. We started to see how posters where used to sell things and make people get interested in things happening around them. I found this very similar to what happens now a day with advertising. It is mainly used as means of communicating and selling products, but most give false expectations and ideas of that product. For example the ad for a new perfume most of the time has nothing to do with perfume, but instead it makes us think that maybe if we use that perfume men or women will come running to us. This gives us a false ideas.
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