Important topics introduced tonight:
• Victorian Period- no design philosophy
• Chromolithography- drives culture towards commercialism
• Louis Prang
• John Gamble
• Monotype-compose typographic layouts with a keyboard
• Thomas Nast- father of American political cartooning
• Development of illustrated newspapers from broadsheets
• John Ruskin & William Morris- believed that role of the artist/designer had no imposed boundaries
• Total design- art + craft = beautiful utilitarian objects
• Art Noveau-Influences
• Alphonse Mucha- carried art noveau to it's zenith
• Toulousse Latrec- french painter and designer
• Main focus of communication has the detail
• Modern art posters are the birth of art noveau
• Jan Toorop
• Jugendstil & Sezessionstil
• Open Space- poster for first Secessionist Exhibition
• Glascow School
• Peter Behiens- New objectivity
• Edward Johnson- Railway Type
In today's class I noticed that we all get inspiration from past artist's or older times. This happened during Art Noveau. It is interesting how the oldest thing, such as the Illuminated Manuscripts inspired many artist's long after that. I really liked learning about the posters and how they influenced communication, especially when it came to advertising products or shows, etc. I was impressed to see that the General Electric logo was designed in this time. I really would have thought it was made long after this time. The other fascinating thing is that the logo still is pretty much the same, maybe a few changes in some areas, but in general it seems pretty similar. It's not like some logos that they are good for a certain time and after that they have to redesign then and basically change all of their things. This one stayed and it does not look old or boring as some do, it could actually stay for very long and work with any period, I think.
Wednesday, January 27, 2010
Wednesday, January 20, 2010
January 20, 2010
Important topics introduced tonight:
• Symbolic forms suggest early humans did not simply record their needs and activities but also placed value on the representation of these ideas.
• Words represent unspoken thought.
• Petroglyphs/ Ideographs: reduced to the point resembling letters.
• Egyptian experimentation when writing their texts. Introduction to hierarchy
• Egyptian innovations triggered the development of the alphabet and graphic written communication in Phoenicia and Greco- Roman world.
• Greeks adopted and refined Phoenician alphabet. They determined the direction of reading.
• Greek alphabet fathered Etruscan,Latin, and Cyrillic alphabets.
• Romans finalized our our 26 letter alphabet.
• Christian belief in sacred religious writings became the primary impetus for the preservation and making of books.
• A more refined uncial and half evolves in the earliest manuscripts during the Dark Ages. Intent for faster writing and more legibility.
• First type printed by Gutenberg was based on "textura" from Gothic Manuscript.
• Albrecht Durer
• Six Historical Categories of Type.
-Old Style Roman
-Italic or Cursive letter form
-Transitional Period
-Modern Period
-Egyptian or Slab Serif
-Sans Serif
I found it very interesting to learn how exactly type came to be what it is now a days. Personally I'm not a big fan of type, but I still like learning about it's history and how they got to us. I never would have never thought that to get out a new idea the scholars would just do it and publish it. With this they would receive ideas and feedback about what they did. They would also see what worked better for the public and any other person that might read it.
• Symbolic forms suggest early humans did not simply record their needs and activities but also placed value on the representation of these ideas.
• Words represent unspoken thought.
• Petroglyphs/ Ideographs: reduced to the point resembling letters.
• Egyptian experimentation when writing their texts. Introduction to hierarchy
• Egyptian innovations triggered the development of the alphabet and graphic written communication in Phoenicia and Greco- Roman world.
• Greeks adopted and refined Phoenician alphabet. They determined the direction of reading.
• Greek alphabet fathered Etruscan,Latin, and Cyrillic alphabets.
• Romans finalized our our 26 letter alphabet.
• Christian belief in sacred religious writings became the primary impetus for the preservation and making of books.
• A more refined uncial and half evolves in the earliest manuscripts during the Dark Ages. Intent for faster writing and more legibility.
• First type printed by Gutenberg was based on "textura" from Gothic Manuscript.
• Albrecht Durer
• Six Historical Categories of Type.
-Old Style Roman
-Italic or Cursive letter form
-Transitional Period
-Modern Period
-Egyptian or Slab Serif
-Sans Serif
I found it very interesting to learn how exactly type came to be what it is now a days. Personally I'm not a big fan of type, but I still like learning about it's history and how they got to us. I never would have never thought that to get out a new idea the scholars would just do it and publish it. With this they would receive ideas and feedback about what they did. They would also see what worked better for the public and any other person that might read it.
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