Important topics introduced tonight:
• Victorian Period- no design philosophy
• Chromolithography- drives culture towards commercialism
• Louis Prang
• John Gamble
• Monotype-compose typographic layouts with a keyboard
• Thomas Nast- father of American political cartooning
• Development of illustrated newspapers from broadsheets
• John Ruskin & William Morris- believed that role of the artist/designer had no imposed boundaries
• Total design- art + craft = beautiful utilitarian objects
• Art Noveau-Influences
• Alphonse Mucha- carried art noveau to it's zenith
• Toulousse Latrec- french painter and designer
• Main focus of communication has the detail
• Modern art posters are the birth of art noveau
• Jan Toorop
• Jugendstil & Sezessionstil
• Open Space- poster for first Secessionist Exhibition
• Glascow School
• Peter Behiens- New objectivity
• Edward Johnson- Railway Type
In today's class I noticed that we all get inspiration from past artist's or older times. This happened during Art Noveau. It is interesting how the oldest thing, such as the Illuminated Manuscripts inspired many artist's long after that. I really liked learning about the posters and how they influenced communication, especially when it came to advertising products or shows, etc. I was impressed to see that the General Electric logo was designed in this time. I really would have thought it was made long after this time. The other fascinating thing is that the logo still is pretty much the same, maybe a few changes in some areas, but in general it seems pretty similar. It's not like some logos that they are good for a certain time and after that they have to redesign then and basically change all of their things. This one stayed and it does not look old or boring as some do, it could actually stay for very long and work with any period, I think.
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